A thought-provoking journey taking over a 9,000 sq ft space: Edutainment, Destigmatization, Awareness and Criminal Justice Reform, fused into a visually stunning multi-sensory exhibit. NYC's first immersive cannabis experience is a gamechanger in a culture and industry ripe with infinite possibilities...
Visitors are taken through six multi-sensory States of Being, on a cannabis-inspired journey: AROUSAL, CREATIVITY, PAIN, MINDFULNESS, EUPHORIA, AWARENESS: WAR ON DRUGS. The last State is in partnership with The Last Prisoner Project: A call to action to visitors, to engage them on criminal justice reform, particularly for people of color.
ROLES: Art Direction, Experiential Consult, Environmental + Graphic Design
TEAM: Art Director / Designer, Wendy Hu. Kelly Bryden, Spatial + Event Designer. Graphic Designers: Rob Taylor, Marcus Hedgepeth. Fabrication, Time + Space. New Media + Tech, Bravo Media. Marino PR. Florals, Larkspur Botanicals.