AMPLIFY: Asian Pacific Islander Pop-up

In celebration of Asian Pacific Islander Heritage month, AC*E Pop-up (Asian Creatives & Entrepreneurs) and Visual Conductor, an Asian, woman-owned experiential studio, create AMPLIFY: A fun, multisensory Asian Pacific Islander pop-up at City Point, a vibrant Brooklyn shopping center. Raising AAPI Businesses, while making an inclusive, cultural experience for local shoppers and tourists.

Through Retail-Tainment, we develop a thoughtful activation, with interactive moments and three areas: 1) Experiential Retail 2) Activity Space 3) F&B Cafe.

ROLES: Creative Direction, Event Design, Programming, Marketing 
TEAM: Wendy Hu, Creative Director / Design. Trinity Lin, Brand Curation, Partnerships, Event Production
PARTNERS: City Point, DeKalb Market Hall, Space Type
SPONSORS: AESNYC, Team Guinchard / Serhant., Reflect Printing

AC*E AAPI Inaugural Pop-up NYC

AC*E is a grassroots collective supporting local / national Asian Creatives and Entrepreneurs. As an Asian, woman-owned creative studio, VISUAL CONDUCTOR joins AC*E as a creative partner to launch the Asian American and Pacific Islander-themed pop-up.

AC*E's first pop-up takes place in a 2200 square foot space in Soho. The Theme: Asian decor with a modern twist. Featuring a spectrum of Asian entrepreneurs, including apparel, accessories, food, NFTs, beverages and more. The pop-up launch is a hit, with a line down the block and most food vendors sell out!

ROLES: Event Design, Spatial Design, Window Display, Creative Direction, Graphic Design, Guerilla Marketing.
TEAM: Creative Director / Designer, Wendy Hu. Set Designer, Ru Jing Liu. Production: AC*E Team. Fabrication: Marc Rapp, Chang, Daniel Mendiola. Guerilla Street Team Lead, Jason Zhu.
PHOTOS: Rivy Major, Take21 Media, Hideki Aono, Poon Booth.

UN / World Oceans Day 2020 – MAKING WAVES Virtual Event

Visual Conductor presents MAKING WAVES: Fashion + Art Impacting Our Oceans, a virtual celebration in support of UN / Friends of World Oceans Day 2020 on Friday, June 5, 2020.

Fashion + Art + Panels + Music + Dance. Featuring a lineup of trailblazing speakers, artists, performers and fashion designers working in the ocean sustainability space. SEE TIMESTAMPS on program to view highlights.

In collaboration with NGO Committee on Sustainable Development-NY, Inc., SDG Impact Awards, hiTechMODA and ReGenRunway.

ROLES: Creative Direction, Production.
TEAM: Wendy Hu, Creative Director / Producer. Catherine Schuller, Creative Director / Programming. Margo LaZaro, Programming / Producer. Mary Hawkins, Motion Design. Tarik Mohammed, Video Editor. Sebastien Grant, Music. Dig Down Media, Livestream.

dancIN' x Voor 3D Virtual Ocean Fashion Showroom

An immersive fashion showroom created by Voor 3D featuring ocean sustainable designers Runa Ray and American Umma. A VR experience; displayed here as video capture. Debuted as visuals at dancIN' Experiment 3.0, an ocean / sustainability-themed virtual dance party.

ROLES: Curation, Creative Direction.
COLLABORATORS: Wendy Hu, Creative Director. Voor 3D, Creative + rendering. Runa Ray, Fashion Designer. American Umma, Fashion Designer.

dancIN': Virtual Event Series

dancIN’ is a virtual party experiment with a mission of love: 1) Bring joy while people are socially isolated and need positivity. 2) Support DJs / artists impacted financially. 3) Push the boundaries of virtual events!

With exciting immersive / interactive features: curated DJs, Visual Artists, Dancer Spotlights, Virtual Photobooth, Video Chat, Costume Contests, Sponsored Giveaways and more. We take learnings from each experiment, go back to the lab and re-emerge with new design and tech capabilities. dancIN' on Instagram

ROLES: Creative Direction, Logo Design, Branding, Social Media Content, Event Programming, Tech Ideation, Virtual Production.
TEAM: Wendy Hu, Co-Creator / Creative Director; Visual Conductor. Beth Casey-Hernandez, Co-Creator / Producer; Meeting Nerd. Ian Busching, Technical Director; Dig Down Media.