We create for Danone North America a captivating food experience for press. Goals: 1) Connecting with food / culture / lifestyle media to create more brand presence for Danone and its portfolio of dairy products. 2) Shift perception from a traditional dairy company to modern and innovative. 3) Exciting experiential moments to drive social engagement. Event Theme: #OnePlanetOneHealth. As one of the world’s biggest B Corps, highlight DNA’s ethos and mission as a food company driving change. Co-hosted by former Bachelor + ABC Food Tours Founder Matt James. The Journey:
– Entrance: A Food & Health Trends Hall.
– B-Corp Exhibit: Danone intro and products, Happy Family Organics brand.
– Main Activations: 1) Silk Farm to Table 2) Culture of Yogurt with Oikos and Two Good Yogurt 3) International Delight Showcase 4) StoK Coffee Martini Bar.
– Terrace: Bar + lounge with So Delicious ice cream.
– Exit: Gift Bags + Product Delivery Station.
ROLES: Creative Direction, Design, Event Production
PR AGENCY: Zeno Group
TEAM: Florals, Larkspur Botanicals. Fabrication, Event Nerds & Creatacor. Producer, Naif Productions.
PHOTOS: Katya Nicholas