For Wimbledon’s first U.S. showcase, we develop a dynamic activation for HSBC, a major partner. The Wimbledon x HSBC booth’s goals: 1) Drive Brand Awareness: Bringing global partnerships to key local markets. 2) Teaser lead-up to HSBC’s upcoming campaign “Opportunity doesn’t look like it used to.” 3) Entice the public to experience Wimbledon, at Pier 6 Park in Brooklyn.
We adapt HSBC’s campaign message for Wimbledon: “Tradition Doesn’t Look Like It Used To.” The Strawberry Hospitality Booth, a twist on Strawberries and Cream, an English tradition at Wimbledon, features:
– A strawberry candy booth for guests
– Branded HSBC icon, fashioned from tennis balls
– A giant strawberries & cream swing photo moment
ROLE: Creative Direction, Design
AGENCY: TCEG