For Wimbledon’s first U.S. showcase, we develop a dynamic activation for HSBC, a major partner. The Wimbledon x HSBC booth’s goals: 1) Drive Brand Awareness: Bringing global partnerships to key local markets. 2) Teaser lead-up to HSBC’s upcoming campaign “Opportunity doesn’t look like it used to.” 3) Entice the public to experience Wimbledon, at Pier 6 Park in Brooklyn.

We adapt HSBC’s campaign message for Wimbledon: “Tradition Doesn’t Look Like It Used To.” The Strawberry Hospitality Booth, a twist on Strawberries and Cream, an English tradition at Wimbledon, features:
– A strawberry candy booth for guests
– Branded HSBC icon, fashioned from tennis balls
– A giant strawberries & cream swing photo moment

ROLE: Creative Direction, Design
AGENCY: TCEG

Subjective, in collaboration with Pulsr.ai, TokenTraxx, Visual Conductor, Space Runners, and Collabarét, co-curated and produced a community-powered event titled “Subjective” to kick-off NFT.NYC 2023 at Lume Studios. Subjective brings together a diverse group of creatives, Visionaries and Builders who are shaping The Future of Art, pushing the boundaries of digital art and inspiring attendees to embrace innovative possibilities within Web3.

We curated a dynamic digital art exhibition showcasing diverse NFT artworks, installations, and immersive experiences, leveraging AOI's platform to enable seamless engagement and interpretation.

ROLES: Experiential Creative Direction, Co-curate Art

We create for Danone North America a captivating food experience for press. Goals: 1) Connecting with food / culture / lifestyle media to create more brand presence for Danone and its portfolio of dairy products. 2) Shift perception from a traditional dairy company to modern and innovative. 3) Exciting experiential moments to drive social engagement. Event Theme: #OnePlanetOneHealth. As one of the world’s biggest B Corps, highlight DNA’s ethos and mission as a food company driving change. Co-hosted by former Bachelor + ABC Food Tours Founder Matt James. The Journey:

– Entrance: A Food & Health Trends Hall.
– B-Corp Exhibit: Danone intro and products, Happy Family Organics brand.
– Main Activations: 1) Silk Farm to Table 2) Culture of Yogurt with Oikos and Two Good Yogurt 3) International Delight Showcase 4) StoK Coffee Martini Bar.
– Terrace: Bar + lounge with So Delicious ice cream.
– Exit: Gift Bags + Product Delivery Station.

ROLES: Creative Direction, Design, Event Production
PR AGENCY: Zeno Group
TEAM: Florals, Larkspur Botanicals. Fabrication, Event Nerds & Creatacor. Producer, Naif Productions.
PHOTOS: Katya Nicholas

An immersive metaverse in conjunction with an IRL fashion show and live art for CREATORISM NFT.NYC. Highlights: BLAIR NEW YORK showroom, fashion installations and Blondehouse art gallery. Featuring sexy fashion avatars and content by Fantastic 3D Fashion, Ozone Metaverse.

V1.0 :: executed in 2 weeks (in tandem with live runway event)
V2.0 :: refinements + interactive elements in progress, check back for LIVE DEMO link

CREATORISM is an IRL multi-sensory Web3 event 4.12-4.14 during NFT.NYC featuring: TALKS + FASHION + NFTs + INVESTOR PITCHES + LIVE ART + MUSIC + DJS. Coming soon… Scenes from the CREATORISM event

HOST: NFT platform Create Protocol
CREATIVE PARTNERS: Visual Conductor, Collabaret, Blondehouse Group
TECH PARTNERS: Fantastic 3D Fashion, Ozone Metaverse

A thought-provoking journey taking over a 9,000 sq ft space: Edutainment, Destigmatization, Awareness and Criminal Justice Reform, fused into a visually stunning multi-sensory exhibit. NYC's first immersive cannabis experience is a gamechanger in a culture and industry ripe with infinite possibilities...

Visitors are taken through six multi-sensory States of Being, on a cannabis-inspired journey: AROUSAL, CREATIVITY, PAIN, MINDFULNESS, EUPHORIA, AWARENESS: WAR ON DRUGS. The last State is in partnership with The Last Prisoner Project: A call to action to visitors, to engage them on criminal justice reform, particularly for people of color.

ROLES: Art Direction, Experiential Consult, Environmental + Graphic Design
TEAM: Art Director / Designer, Wendy Hu. Kelly Bryden, Spatial + Event Designer. Graphic Designers: Rob Taylor, Marcus Hedgepeth. Fabrication, Time + Space. New Media + Tech, Bravo Media. Marino PR. Florals, Larkspur Botanicals.

Visual Conductor partners with UEG Worldwide to craft two 30’ x 30’ trade show booths for Dove at Beautycon NY. The first booth is an experiential launch of Dove’s #ShowUs campaign: the brand further advocates real women in advertising, by creating an inclusive photo series, with Getty Images and GirlGaze. The powerful social impact journey starts with 1) Revealing The Truth: guests are confronted with oversized statistics, collages that convey lack of diversity in media, disconnect, 2) Revealing Unconscious Bias: survey kiosks where guests learn of subtle female bias, 3) #ShowUs Collection: a celebratory portrait gallery of diverse women worldwide, ending with 4) #ShowUs Photo Booth: guests participate in their own photo moment. The second booth is a colorful “gift shop” after the #ShowUs exhibit, showcasing the new Dove Body Mousse, personal care product displays and hand massage demo stations. Proud and humbled to be involved in this campaign!

ROLES: Creative Direction, Design
AGENCY: United Entertainment Group WorldwideTEAM: Wendy Hu, Creative Director. Jazmin Douglas, Graphic Designer. Steve Caruso, 3D Designer. Beautycon, Production. Bednark, Fabrication.
PHOTOs: Astrid Stawiarz / Getty Images North America, Wendy Hu

To celebrate the rebrand of JOHNSON’S®, the #1 most trusted baby products, we bring their five brand promises to life in a press event with playful vignette installations that reflect the brand palette, are immersive, Instagrammable yet informative. After the presentation, guests explore the five vignettes choose your own adventure-style. The brand promises: Only Use Purposeful Ingredients, Never Stop Raising The Bar, Be Open and Honest, Think Like A Parent First and Help Make The World A Gentler Place are each installations with interactions, including demo stations with field experts, a children’s-style touch / play museum and sniff / sprinkle lotion tests. There are also two content stations, JOHNSON’S® Live and a fun Photo booth where chic mom and dad influencers write their promises to their babies on the wall.

ROLES: Creative Direction, Ideation, Event Design, Graphic Design
AGENCY: Dera Lee Productions
TEAM: Creative Director / Designer, Wendy Hu. Lead Producer, Dera Lee. Assistant Producer, Stephanie Lee. 3D Renderings, Steve Caruso. Fabrication, Substrate, Katie Balloons. 
VIDEO: entuszapatosblog.com / Marinés Duarte
PHOTO GIF: Fatima Dedrickson @stylefitfatty

Finn Partners enlisted Visual Conductor to design Jamaica Tourist Board's first pop-up for their #FeelTheVibeJamaica campaign. A modular build utilized in New York and Vancouver. In collaboration with spatial design consultancy CO-Office.

ROLES: Creative Direction, Event Design, Environmental Design, Graphic Design, Production
PR AGENCY: Finn Partners
MEDIUMS: Kinect Interactive Installation, Social Media Display, Lighting / Sound Design, Projections
TEAM: Wendy Hu, Creative Director. Liam Panero, Creative Producer. Casey McLain, Lighting / Sound Designer. William Luperena, Graphic Designer. James Cao, Creative Technologist. Finn Partners / Marshall-Fenn, PR. CO-Office, Spatial Design. Treatment Studio, Fabrication. Arrival Agency: Marketing / Production, BC.
PHOTOS: DDReps (NY), Appear Here (NY), Corey Poluk (BC), Wendy Hu.

We highlight Jetpack as a Super Admin Sponsor for WCEU Conference 2022, in Portugal. A popular WordPress plugin that provides security, performance and growth tools for WP sites, Jetpack has a new feature to promote: You can build your own Jetpack – It is now made up of standalone plugins so you install only what you need.

Visual Conductor develops a dynamic booth activation with these touch points:
– Fun, eye-catching build with oversized building blocks to reinforce the customization message.
– Gaming elements, including 1) a Level-Up arrow photo moment 2) Gaming demo, customizing Lego Worlds for guests to build Jetpacks and play in various worlds. 3) BA tees with pixel graphics.
– Two interactive Q&A walls where guests form their answers with Legos.
– A lounge and private meeting room for potential clients to meet with the Jetpack Sales team.
– A team member in a Jetpack costume to roam the conference and generate more visits to the booth.

ROLES: Creative Direction, Build, Graphic Design.
AGENCY: Indigo Events

To launch COVERGIRL’s New TruBlend Undercover Concealer, we designed a Complexion Masterclass event at the Times Square flagship store. A press preview for beauty editors and influencers, guests begin their journey with a “choose your own adventure” experience, building their makeup kit before attending masterclass. A COVERGIRL TruBlend Concealer installation is the hero attraction, with surrounding product displays for eyes, face and lips. Class is led by celebrity make up artist Ash Kolm, where guests get a firsthand opportunity to try innovative projects and interact with Ash, boosting social and editorial coverage. A fun COVERGIRL TruBlend Concealer photo moment boosts more shares of the new product. 

ROLES: Creative Direction, Event Design, Graphic Design
AGENCY: Dera Lee Productions
TEAM: Creative Director / Designer, Wendy Hu. Lead Producer, Dera Lee. Fabrication, RollOut.

AC*E is a grassroots collective supporting local / national Asian Creatives and Entrepreneurs. As an Asian, woman-owned creative studio, VISUAL CONDUCTOR joins AC*E as a creative partner to launch the Asian American and Pacific Islander-themed pop-up.

AC*E's first pop-up takes place in a 2200 square foot space in Soho. The Theme: Asian decor with a modern twist. Featuring a spectrum of Asian entrepreneurs, including apparel, accessories, food, NFTs, beverages and more. The pop-up launch is a hit, with a line down the block and most food vendors sell out!

ROLES: Event Design, Spatial Design, Window Display, Creative Direction, Graphic Design, Guerilla Marketing.
TEAM: Creative Director / Designer, Wendy Hu. Set Designer, Ru Jing Liu. Production: AC*E Team. Fabrication: Marc Rapp, Chang, Daniel Mendiola. Guerilla Street Team Lead, Jason Zhu.
PHOTOS: Rivy Major, Take21 Media, Hideki Aono, Poon Booth.

To launch Secret Deodorant’s Active line and demo its sweat-activated technology, we designed a press event at 305 Fitness Studios in NYC, featuring celebrity fitness trainer ShaunT, best known for his Insanity workout. The new product line’s colors are splashed throughout the venue, through vivid graphics and dynamic product displays. Guests are greeted at the welcome desk with Secret tees, then head to the lockers where a workout bag awaits with Secret Active products and branded fitness accessories. Fitness editors / influencers have an opportunity to interview ShaunT. After sweating through his fitness class, guests get to take photos with ShaunT, with fun, oversized workout props. 

ROLES: Art Direction, Event Design, Graphic Design
AGENCY: Dera Lee Productions
TEAM: Art Director / Designer: Wendy Hu. Lead Producer, Dera Lee. Assistant Producer, Stephanie Lee.

Visual Conductor created a VIP launch event for Dreams.tv, an app that transforms how people watch TV content on mobile. To position Dreams as a dynamic brand and generate buzz within PR / tech / TV industries, we designed a sophisticated, immersive experience. At the entrance, guests walk through a translucent installation with color overlays to find themselves transported to a Dream-like landscape. A forest installation of 18 monitors, each playing different content and oriented to showcase the app’s vertical format, is interspersed throughout the space. Neon light installations programmed and video mapped with Dream’s brand colors purple, magenta, orange and yellow further evoke a dreamy state. During the presentation, all eyes are directed toward the double-sided 80” monitors in the center of the room. In cinematic fashion, to announce a new show, the screens fade to black, a preview begins and once the iconic soundtrack plays, the crowd goes crazy… The X-Files is the newest show to join the app!

ROLES: Creative Direction, Event Design, Production
CLIENT: Dreams
TEAM: Wendy Hu, Creative Director. Annette Naif, Event Producer. 393 NYC, Fabrication / Production. Jenny Kleiman, Dreams Creative Lead. Dreams.tv, Content. Su Hui Kai, Designer / Artist. Nitemind, Neon Installations.
PHOTOS: Wendy Hu, © Victor Llorente. Courtesy of Dreams Media, Inc.

Visual Conductor presents MAKING WAVES: Fashion + Art Impacting Our Oceans, a virtual celebration in support of UN / Friends of World Oceans Day 2020 on Friday, June 5, 2020.

Fashion + Art + Panels + Music + Dance. Featuring a lineup of trailblazing speakers, artists, performers and fashion designers working in the ocean sustainability space. SEE TIMESTAMPS on program to view highlights.

In collaboration with NGO Committee on Sustainable Development-NY, Inc., SDG Impact Awards, hiTechMODA and ReGenRunway.

ROLES: Creative Direction, Production.
TEAM: Wendy Hu, Creative Director / Producer. Catherine Schuller, Creative Director / Programming. Margo LaZaro, Programming / Producer. Mary Hawkins, Motion Design. Tarik Mohammed, Video Editor. Sebastien Grant, Music. Dig Down Media, Livestream.

An immersive fashion showroom created by Voor 3D featuring ocean sustainable designers Runa Ray and American Umma. A VR experience; displayed here as video capture. Debuted as visuals at dancIN' Experiment 3.0, an ocean / sustainability-themed virtual dance party.

ROLES: Curation, Creative Direction.
COLLABORATORS: Wendy Hu, Creative Director. Voor 3D, Creative + rendering. Runa Ray, Fashion Designer. American Umma, Fashion Designer.

dancIN’ is a virtual party experiment with a mission of love: 1) Bring joy while people are socially isolated and need positivity. 2) Support DJs / artists impacted financially. 3) Push the boundaries of virtual events!

With exciting immersive / interactive features: curated DJs, Visual Artists, Dancer Spotlights, Virtual Photobooth, Video Chat, Costume Contests, Sponsored Giveaways and more. We take learnings from each experiment, go back to the lab and re-emerge with new design and tech capabilities. dancIN' on Instagram

ROLES: Creative Direction, Logo Design, Branding, Social Media Content, Event Programming, Tech Ideation, Virtual Production.
TEAM: Wendy Hu, Co-Creator / Creative Director; Visual Conductor. Beth Casey-Hernandez, Co-Creator / Producer; Meeting Nerd. Ian Busching, Technical Director; Dig Down Media.

To get beauty editors and influencers buzzing about Clairol’s New Temporary Root Touch-Up Concealing Powder, we created a dynamic Clairol CLUTCH DAY event where guests book appointments for a blow dry or dry styling with the product.

The concept: “Clutch,” exactly what you need, at the exact, perfect time. This term plays off beautifully with the compact design and function of this product. The theme is carried throughout the space, including a “clutch station” where our busy women on-the-go can pack their own clutch bags with vital items for last minute needs. Imagery and food also play off the slang term in a fun, cheeky and chic manner, including memes that evoke “Clutch” moments.

ROLES: Art Direction, Event Design, Graphic Design
AGENCY: Dera Lee Productions
TEAM: Art Director / Designer: Wendy Hu. Lead Producer, Dera Lee. Assistant Producer, Stephanie Lee. Fabrication, Substrate.

NVIDIA, tech giant and inventor of GPUs, requested a custom-designed, immersive installation for their GPU Tech Conference in San Jose. The results, a two-sided tessellate wall with branded visual content that defines Nvidia’s essence as an innovative, dynamic, cutting-edge force in the tech industry.

ROLES: Creative Direction, Build Design, Content Development, Project Management
TEAM: Wendy Hu, Creative Director / Designer. All of it Now, Projection Mapping / Fabrication.
MEDIUMS: Projection Mapping, Visual / Video Content, 2D Design & Rendering

Visual Conductor collaborated with Space in the Raw to launch a new event space rental at The Factory LIC. We took over 40,000 sq ft and designed a “Who's Your Muse" event to showcase the space. Experiences include: Next-level fashion performance, Editorial photo shoot, Sch-Muse Lounge section, 3D body scanning.

ROLES: Creative Direction, Event Design, Graphic Design, Runway Design, Fabrication, Sponsorship
TEAM: Wendy Hu, Creative Director. James Cao, Visual Artist. Woody Poulard, Fabricator & DJ. Casey McLain, Lighting Designer. Anna Louise Jiongco, DP & Co-Fabricator. Photographers: Katelyn Kopenhaver, Ariele Hertzoff, Jamie Ives. Deathless VR, 3D Body Scanning. Contributors: Min Young Kim, Theda Cole.
MEDIUMS: Projection Mapping, Lighting Design, 3D Body Scanning

A multimedia cover shoot for Suitcase, a UK travel and fashion magazine. Against the iconic backdrops of San Francisco, the project fused fashion and technology with a tale of exploring the unknown. Featured in print and online. Shot LIVE on location, no green screens.

ROLES: Creative Consulting, Style Direction, Visual Content Development, Casting, Project Management
TEAM: Wendy Hu, Art Director. Magna Carta Media, Photography / Video / All of it Now, Projection Mapping.
MEDIUMS: Projection Mapping, Live Visuals, 2D Design & Rendering

Space To Be You is a short film / photo series created to market the sale of 417 East 84th Street, a luxury townhouse. To showcase the unique downtown loft-style in the Upper East Side, a cloning technique was used in video and photography to reveal a family enjoying the gorgeous space. Listed by The Halpern Team at Compass.

ROLES: Video / Photo Art Direction, Staging, Graphics
CLIENT: The Halpern Team / Compass
TEAM: Wendy Hu, Art Director. digboo, Video Production. DDReps, Photography.

The Penthouse at 205 E.59th Street is a stunning experience, with east-facing bridge views, capped with Central Park cityscapes. The concept: A day in the life of the penthouse, using the sun's path as the timeline. The use of time-lapses, the sun's movements and shadows amplifies the pulse and heartbeat of the place, making its architecture and interiors the main character in a story. We added "ghost" people, through prop styling, shadows, and stand-ins to heighten the personal experience. Listed by The Halpern Team at Compass.

ROLES: Video / Photo Art Direction, Graphics
CLIENT: The Halpern Team / Compass
TEAM: Wendy Hu, Art Director. 929Media, Video Production. Derek Sexton Horani, DP. Julian Tryba, Time-Lapses. Donna Dotan, Photography. Diana Birdsall, Voice Over. Daniel Rufolo, Music Composer.